This session outlines a practical, impact-driven approach to applying AI within Sales Performance Management (SPM). It focuses on how to sequence AI investments to maximize business value while minimizing execution risk. Attendees will learn how to ground AI in today’s SPM reality, prioritize high-impact use cases, and scale adoption based on data readiness, governance, and organizational maturity. The session also explores how AI will reshape SPM operating models and the evolving role of people in an AI-enabled future. The result is a clear path to move from experimentation to measurable outcomes – turning AI into a scalable, performance-driving capability.

Key Takeaways

• Prioritize AI use cases based on business value, data readiness, and risk 
• Sequence AI investments to deliver early wins and enable scalable adoption 
• Align AI initiatives with governance, operating models, and SPM frameworks 
• Prepare for the future by redefining roles in an AI-enabled SPM environment